Regional Audience Intelligence Data
See local like never before
Raid is the definitive industry currency for measuring local media audiences across the UK. It enables publishers to showcase the true scale and quality of their print and online audiences, while giving advertisers and agencies the confidence to plan and buy effective local media campaigns, with insights targeted right down to the postcode sector level. With regularly refreshed digital and print audience data, Raid offers rich, flexible analysis across a wide range of demographics and geographic areas. See local like never before with Raid.
Measure Digital Audience Activity
Participating publishers use RAM Penetrace’s Inviso tag to securely measure activity across their websites. This captures pageviews and usage across desktop, mobile and tablet, showing how people engage with each news brand.
Turn Activity into People
Tagged activity is combined with RAM Penetrace’s opt-in national UK panel to estimate how many people each news brand reaches and understand who they are. The panel is weighted against official population statistics to ensure the results represent the UK adult population.
Build the Total Audience
Digital audience estimates are combined with print readership and geographic information to calculate each news brand’s overall reach. Where audiences overlap, duplication is removed so that each person is counted only once, creating a Total Brand Audience figure.
Measure Digital Audience Activity
Participating publishers use RAM Penetrace’s Inviso tag to securely measure activity across their websites. This captures pageviews and usage across desktop, mobile and tablet, showing how people engage with each news brand.
Turn Activity into People
Tagged activity is combined with RAM Penetrace’s opt-in national UK panel to estimate how many people each news brand reaches and understand who they are. The panel is weighted against official population statistics to ensure the results represent the UK adult population.
Build the Total Audience
Digital audience estimates are combined with print readership and geographic information to calculate each news brand’s overall reach. Where audiences overlap, duplication is removed so that each person is counted only once, creating a Total Brand Audience figure
Total Brand Audience
Combine print and digital audiences to measure the total net reach of individual or combined news brands through a single, unified reporting view.
Monthly Digital Audience
Access up-to-date digital audience data for individual websites, including net de-duplicated reach across any combination of sites, available nationally or within selected geographical areas.
Print Readership Data
Explore readership levels, audience profiles, and reading frequency for individual print titles, with reporting available for your chosen locations and markets.
Data and functionality may be restricted depending on the user type.
Total Brand Audience
Combine print and digital audiences to measure the total net reach of individual or combined news brands through a single, unified reporting view.
Monthly Digital Audience
Access up-to-date digital audience data for individual websites, including net de-duplicated reach across any combination of sites, available nationally or within selected geographical areas.
Print Readership Data
Explore readership levels, audience profiles, and reading frequency for individual print titles, with reporting available for your chosen locations and markets.
Frequently Asked Questions
How do you join Raid as a brand?
For a print title/brand to be included on Raid, it must have an audited circulation figure either via ABC or an independent auditor that meets the Raid audit guidelines. Titles must be members of the News Media Association.
How do you subscribe?
We offer a range of subscription tiers:
- Full user: Access to all data and full functionality.
- Medium user: Access to Total Audience Data with full functionality.
- Light user: Access to Total Audience Data with limited functionality (no ability to create or save custom areas).
Training is provided free of charge for all subscribers.
For further information about Raid and how to subscribe, please contact nma@newsmediauk.org
